Product development

From the project idea to bookability

We are product developers with a passion. Because we love to drive this creative process forward together with inspired people in the destinations. From the first idea to the concrete bookability. With our creativity, outdoor competence, experience and intuition for a practical implementation and the sensible use of our tools.

Because guests book neither infrastructure nor marketing campaigns. They book products! Especially in sustainable tourism.

In order to cover the entire process for the development of products in responsible tourism, we have designed seven modules, which can be individually combined and booked. And we have added meaningful examples to each module at this point:

Module 1: Strategy & organizational development

+   Development of destination and product strategies
+   Development of organizational models for destination management
+   Development of product-related business models

Module 2: Story telling & brand development

+   Development of a central product story board
+   Destination & product related story telling
+   Development of brand and communication guidelines for products/destinations

Module 3: Route scouting and visitor management

+   High outdoor competence in route planning & data integration (GPX files)
+   Profound stage descriptions
+   Visitor guidance planning
+   Trail maintenance and management plan

Module 4Product development & experience design

+   Creative & application-oriented experience design
+   Combining individual freedom with service, security & sustainability
+   Creative & application-oriented dynamic packaging
+   Development of product-related business models

Module 5: Product integration „Ready for booking“

+   Product integration into the online trail booking & management system Bookyourtrail®
+   Product integration into the Trail Angels Info– & Booking Center

Module 6: Capacities building

+   Capacity building in the form of trainings on site or at the Trail Angels Info & Booking Center as well as via webinars
+   Establishment of an on-site Info & Booking Center incl. integration of Trail Management client

Module 7: Marketing & sales

+   Development and implementation of strategic as well as operational marketing plans
+   Development of product and destination pages
+   Development of a B2B reselling network


From the initial idea to actual implementation: How do sustainable tourism projects actually come about? And what makes them successful? To inspire you on our way to more sustainability and innovation in tourism, we have created our own digital hall of fame. For our sustainable tourism examples and their “making of”.

Get in touch

Every great journey begins with the first click.
If we could inspire you for responsible tourism, just get in touch with us. Who knows, maybe something big will come out of this first click!