IMPACT SHOW CASE

Transnational long-distance hiking trail that has achieved international appeal through its innovative product design and has generated a high level of regional added value.

PROJEKTPARTNER

Kärnten Werbung
Slovenia Tourism
PromoTurismo FVG

COFUNDING

INTERREG AUT–SLO & INTERREG AUT–ITA

POWERED BY TRAIL ANGELS

Online bookability
Maintenance Management Plan
Capacity Building (500 partner businesses)
Operation Official Trail Info & Booking Centre (licence partner Kärnten Werbung)
Client for Trail Management System Slovenian Booking Centre, incl. training on the job
INTERREG project management

ZEITRAUM

Seit 2015

PROFIL

“From the glacier to the sea“ – The Alpe-Adria-Trail is one of the leading long-distance hiking trails in Europe. It connects the glaciated peaks of the Hohe Tauern with the coast of the azure blue Adriatic Sea on 43 daily stages and 750km of trail. The way roams through the diversity of the Alps-Adriatic region: from the mountains and lakes in Carinthia, along the emerald green Soca river in Slovenia to the vineyards in Friuli Venezia Giulia. What also distinguishes the Alpe-Adria-Trail is its focus on
bookable hiking products, which are managed by the three booking centres in Obervellach, Tarvisio and Bovec. This is one of the reasons why the Alpe-Adria-Trail has already received many international awards, including National Geographic Traveller. The success story of the Alpe-Adria-Trail can be told briefly but impressively with a few figures: Hikers from 28 nations have meanwhile booked a hiking trip on the trail, more than 500 regional service partners profit directly from its business model, our trail information & booking centre serves 25 international tour operators. In all the Alpe-Adria-Trail generates approx. 10 million euros in regional added value per hiking season. We, the Trail Angels, have been its competent companions since the birth of the Alpe-Adria-Trail. Whether as licensed operators of the official Alpe-Adria-Trail booking centre in Carinthia, as providers of a software client for our trail online management & booking system Bookyourtrail®, or as constant innovation drivers in product development. In addition to our flexible and individualised product architecture, the “bookable stage”, we have set new accents with various trail packages. The “Green Spirit” package has become a pioneer for climate-friendly tourism. Because with the integration of rail travel and regional cuisine, the ecological footprint of a hiking trip becomes even smaller than it already is!
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View of an alpine wonderland
Delicious stopover
Wild waters
Getting the tables ready
The “Granattor” at the Sentiero dell’Amore
Sunrise in the enchanting UNESCO Biosphere park
Hiking in the Garden of Eden
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Bernstein Trail Landschaft
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