Soul of the Balkan Mounatins

and has since been implemented step by step in close cooperation with local experts. The aim of GIZ is to use the long-distance hiking trail as a lighthouse project to provide an impetus for regional development in the structurally weak rural areas of the Western Balkans and to develop a transnational model destination for sustainable tourism in the long term. To take the High Scardus Trail to the a higher level, GIZ has entered into a Private Public Partnership (PPP) with us Trail Angels.

The objectives of this PPP, which was launched in 2020 and will run for three years, are manifold:

• The establishment and training of a regionally anchored “Official Trail Booking Centre”, which is integrated into a transnational organisational structure,
• Product development, which is intended to provide international guests in particular with easier and, above all, safer access to individual, serviced hiking tours,
• the development of efficient market access through “official” digital communication channels,
• the valorisation of our B2B network and
• marketing which is based on a sound story telling

A task spectrum that was tackled in close cooperation with an inspired and competent working group of local experts from various fields.