Development of an Outdoor Product Design including Business Model for the municipality of Mellau

Municipality of Mellau

The ambition to strategically control the development of tourism has been realized in the Mellau community in the Bregenzerwald quite successfully and consistently for several decades. During the on-going strategy process, supervised by inventschmidt, we were recommended by Franz Schmidt for the implementation of a product concept. With the intensive involvement of a local Task Force, we developed Mellau Freetour, an innovative product format that can be implemented in several forms for winter (freeriding; snowshoe trekking) as well as for summer (hike & bike). The development of an efficient organizational structure on site, a marketing concept with a focus on social media (implemented by our corporate partner Pilum) are the additional cornerstones of the product design. The kick-off event “Mellau Freetour Week” at the end of March achieved sensational media attention, but then unfortunately became a victim of the Corona Lockdown. However, this could not stop the further process of product development, so that the future steps for Mellau Freetour are already on track.