The ambition to strategically control the development of tourism has been realized in the Mellau community in the Bregenzerwald quite successfully and consistently for several decades. During the on-going strategy process, supervised by inventschmidt, we were recommended by Franz Schmidt for the implementation of a product concept. With the intensive involvement of a local Task Force, we developed Mellau Freetour, an innovative product format that can be implemented in several forms for winter (freeriding; snowshoe trekking) as well as for summer (hike & bike). The development of an efficient organizational structure on site, a marketing concept with a focus on social media (implemented by our corporate partner Pilum) are the additional cornerstones of the product design. The kick-off event “Mellau Freetour Week” at the end of March achieved sensational media attention, but then unfortunately became a victim of the Corona Lockdown. However, this could not stop the further process of product development, so that the future steps for Mellau Freetour are already on track.