Time period

2016, 2017

Responsibility
Rebranding and development of a product concept for a 4*-Hotel in Heiligenblut
Project partner
Hans Pichler GmbH & Co KG
Profile
The Hotel Glocknerhof in Heiligenblut was a renowned 4*-hotel, located directly next to the famous pilgrimage church of Heiligenblut. In the course of a family-internal change of ownership and the reconstruction and expansion of the hotel (purchase of a neighboring property), the new management gave Trail Angels the following assignment: a) Rebranding to communicate the new strategic positioning as an Outdoor Hotel; b) Development of a product concept to make the new brand promise tangible and c) Establishment of concrete bookability and support in the realization of a new hotel website. The results are the following: a) National Park Lodge Grossglockner; b) The hotel’s own outdoor program “Into the Wild” and c) implementation of the same in the rental software & channel manager easybooking® as well as support in the realization of the website www.nationalparklodge.at (which has already been significantly further developed by the hotel management since 2017).

Link

www.nationalparklodge.at

Other projects
Luchs Trail Gebirge Aussicht

Luchs Trail

Bernstein Trail Landschaft

Hohe Tauern Panorama Trail

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