TRAIL ANGELS
What Sets Us Apart
We Trail Angels are pioneers and designers of sustainable, responsible outdoor tourism. We could, at this point, explain in poetic terms what entitles us to this self-description. But to avoid the all-too-common “greenwashing” and often cringe-inducing self-praise, we prefer to let the facts speak for themselves.

The Trail Angels are Travelife certified!

How our guests rate us on Trustpilot

We are the official booking centre

These are some of our prizes and awards
Trail Angels are Travelife Certified
We – Trail Angels – have successfully renewed our Travelife Certified award for the first time, reaffirming our long-term commitment to sustainability. With this renewal, we confirm our leading role in sustainability and corporate social responsibility.
We continue to meet more than 200 criteria related to our office management, product offering, cooperation with international business partners, and customer information. The Travelife standard covers the themes of ISO 26000 on corporate social responsibility, including environment, biodiversity, human rights, and labor relations, and is fully aligned with United Nations guidelines.
Mr. Naut Kusters, manager of Travelife for tour operators, “I am delighted to see that sustainability in the tour operators’ sector is achieving momentum. The renewal of Trail Angels GmbH’s Travelife Certified status sets an inspiring example for other companies in Austria to follow the same path”. Travelife is the leading international sustainability certification in the travel sector. More than 35 national travel associations promote the program among their members, including 20 European associations. Since 2012, more than 1,500 tour operators have been trained in CSR and over 500 have been awarded certification.
By renewing our Travelife Certified status, we confirm our continuous excellence in social and environmental sustainability. We meet comprehensive criteria in the areas of sustainability management, office operations, supplier relations, and customer communication. We are proud to have achieved the highest level of sustainability certification – Travelife Certified. This independent audit confirms our achievements in social and environmental sustainability.
Travelife is a three-stage certification program for tour operators and travel agencies: (1) Travelife Engaged | (2) Travelife Partner | (3) Travelife Certified
We were previously at Level 2 – Travelife Partner – and have now achieved Level 3: Travelife Certified.
Travelife CEO A.H.H. Kusters presents Trail Angels Managing Director Nathalie Reichhold with the Travelife Certified certificate at ITB Berlin 2024; ©Travelife
Trail Angels are Travelife certified
How Our Guests Rate Us on Trustpilot: “Excellent”
Trustpilot is an independent online review platform where customers can publicly share their experiences with businesses, products or services. Founded in 2007 in Denmark, it has since grown into one of the world’s most recognised review platforms.
Customers primarily use Trustpilot to assess the trustworthiness and quality of a business before purchasing or booking. Afterwards, they can leave a free review and rate the service with 1 to 5 stars.
Trail Angels have been on Trustpilot since 2020. As of September 2025, we have received over 830 reviews – a respectable amount – with an overall rating of 4.7 out of 5, or “Excellent”. What makes this even more remarkable is that guests often rate not just our booking services, but also all associated services (accommodation, transport, etc.) over which we only have limited say, and even the condition and attractiveness of the trails themselves.
For us Trail Angels, an “Excellent” rating is both motivation and inspiration to keep improving – especially by taking the occasional critical reviews seriously and addressing potential weaknesses, often in close collaboration with our service partners.
Rating “Excellent”: Our guests’ reviews on Trustpilot are both inspiration and motivation for us
What our customers say about us – example of a particularly appreciative review
Trail Angels Are the Official Booking Centre
At the core of our business model the development of products for sustainable outdoor tourism all the way to their implementation stage — and, if our partners wish, also managing them long-term. This is based on a transparent and inclusive business model involving multi-year licensing agreements between us, the Trail Angels, and our project partners. Most often, this includes establishing an Official Service & Booking Centre for the respective products.
True sustainability in tourism can only be measured over time — well after the initial project period ends. Our proven model enables ongoing commitment, creation of measurable regional value, and continuous quality control. At the same time, it provides guests with an “official” point of contact where they are offered well-supported and easy access to the product.
At present, Trail Angels serves as the Official Service & Booking Centre for a total of 20 long-distance hiking trails as well as cycle routes and a ski touring traverse. For our partner destinations and over 800 involved businesses, we provide a reliable and competent partner committed to sustainable and resilient tourism.
We proudly display the “Official Booking Centre” label in our logo!
Our projects thrive on collaboration! Example: the Alpe-Adria Trail with partner businesses from Heiligenblut to Muggia. ©Kärnten Werbung/F. Gerdl
Here Are Some of Our Awards and Distinctions
We’re not big on collecting awards. For us, the greatest recognition is when our project partners are satisfied with the results of our collaboration. We deem our projects as successful when they lay the groundwork for long-lasting, sustainable regional value creation. And when they provide unforgettable and meaningful travel experiences to as many guests as possible.
Still, we don’t want to keep from you the various honours that we, together with our partners and projects, have received — especially since awards can also contribute to the success and momentum of projects, as has been clearly demonstrated in the case of the Alpe-Adria Trail or the High Scardus Trail:
Best New Trail 2016 (Alpe-Adria Trail)
Top 7 Trail in Europe 2017 (Alpe-Adria Trail)
Best Long-Distance Trail in Austria 2018 (Alpe-Adria Trail)
Tourism Lighthouse Project 2019 (Trail Cubes)
Best Tourism Project Europe 2022 (High Scardus Trail)
World’s Greatest Places 2024 (Höfe Trail)
Best Cycling Tourism Initiative 2025 (Amazon of Europe Bike Trail)
Flagship Product 2025 (Inclusive Border Cycling)
Former Trail Angel Lisa Pirkebner accepts the prestigious World Travel Award in London in 2022 for the High Scardus Trail, alongside regional project partner Ricardo Fahrig (Albania) ©British Guild of Travel Writers
With views like this, no wonder! The Höfe Trail was named one of TIME Magazine’s “World’s Greatest Places” in 2024. ©K. Dapra/Trail Angels
YOUR MESSAGE TO US
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