Alpe-Adria-Trail: Trail Angels still official license partner!

Go further
With the Alpe-Adria-Trail, Kärnten Werbung – as project initiator and owner eight years ago – went several steps further in several respects: boldly developed a lighthouse project , instead of managing the famous “vendor’s shop” and immediately expanding this project to the neighboring countries of Italy and Slovenia. And then to ensure sustainable management in the form of an official booking center. A booking center that should optimize regional added value, open up sales channels and win and serve potential customers.

Now like a big family: Alpe-Adria-Trail annual meeting in April 2019 with partner companies, guides, booking center teams, tourism organizations and committed politicians ©Alpe-Adria-Trail

From the point of the official booking center
And that’s where the Trail Angels come in. Our core team was involved in the development of the Alpe-Adria-Trail booking center right from the start, but since the 2016 hiking season we have been the official license partner of Kärnten Werbung for the management and constant further development of the Alpe-Adria-Trail as an independent company. The challenges facing the booking center are constantly increasing, also in order to meet the constantly changing customer requirements. These would be:

• Professional inquiry and booking management along the entire customer journey (from initial inspiration to feedback) including a 7/12 trail hotline for our customers (this year from 23 different nations!) during the hiking trip
• An intensive service provider management – from contracting to invoicing – to approx. 200 partner companies (from alpine inns to hotels*****), mobility service providers and guides
• A comprehensive sales cooperation in the “Reselling” area with around 25 selected special tour operators from 10 different countries, also to ensure that quality and pricing are in line with the strategy
• Inquiry and booking coordination with our colleagues in the booking centers in Italy (Tarvisio) and Slovenia (Bovec), so that the customer only has to deal with ONE product
• Constant further development of the hiking product, with which we try to fulfill the central customer desire “Individual freedom combined with service, comfort and safety”. In addition, it is important to cover current trends such as sustainable hiking trips, hiking trips with a dog or vegetarian hiking trips using “dynamic packaging”.
• And of course constant reporting to the licensor as well as regular and event-related coordination with the same.

The Alpe-Adria-Trail booking center on the premises of Trail Angels GmbH ©Trail Angels

Licensing
Kärnten Werbung strives to fill this system of licensing partnership with life and to meet high compliance standards. Therefore, the license partnership for the operation of the “Alpe-Adria-Trail booking center” is awarded every three years on the basis of an application process. For the license period 2020 – 2022 it was time again and this time other applicants applied in addition to us Trail Angels. A competition that we were happy to take on, as it shows how popular the Alpe-Adria-Trail has become and it encourages an inventory and innovations for the future. The Trail Angels have submitted a comprehensive operating concept for the future of the Alpe-Adria-Trail and are very pleased that Kärnten Werbung has now awarded our company the contract again after 2016.

We are already looking forward to the Alpe-Adria-Trail hikers in the 2020 – 2022 hiking seasons! The particularly picturesque Alpe-Adria-Trail stage in the Innerfragant ©Klaus Dapra

The future
Together with Kärnten Werbung as the licensor, the regions involved, our partners in Slovenia and Italy, but above all our great partner companies between Heiligenblut and Baumgartnerhöhe, we are convinced that to be able to make the Alpe-Adria-Trail even more successful in the next three years. With innovation, competence and never-ending enthusiasm.

Official Alpe-Adria-Trail website: www.alpe-adria-trail.com
Official Alpe -Adria Trail booking center: bookyourtrail

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