Development cooperation in responsible tourism

Fair Trails® business partnership

We developed the Fair Trails® Programme 2017 in the “International Year of Sustainable Tourism for Development” of the United Nations. Fair Trails was a natural result of our our model for responsible tourism – “The Way Beyond” – and as a concrete and implementation-oriented contribution to development cooperation.

For the pilot programme „Fair Trails Himalayas“ we have trustful and helpful support of Austrian Development Agency (ADA) with the team of ENNOVENT the right partner for the realization. As a promising result, the Snow Leopard Trail should not go unmentioned here. A result that reinforces our belief that the Fair Trails model so far combines unparalleled strengths for development cooperation in sustainable tourism:


Based on the Trail Angels model for responsible tourism


Well-proven in projects with partners like ADA and GIZ


Sustainable design & strengthening of regional potentials


Performance-oriented, scalable, transparent and sales-driven

Quick Facts

The benefits of Fair Trails®
+ Implementation-oriented and scaleable
+ A transparent and configurable, digital business model
+ Unique product architecture such as “Fair Trails Experiences®”
+ Development and integration of a regional “Fair Trails Expert Network”
+ Qualification and Quality Management with the help of “Trail Angels Academy” (e.g. establishment of Regional Booking Centers)
+ Sales-oriented: Direct market access with Bookyourtrail®, B2B Reselling with locally distributed revenues

Strengths that will be utilized by renowned state agencies for development cooperation such as the German International Cooperation Agency (GIZ) in the Southern Balkans (Peaks of the Balkan 2.0). And they motivate us to become even more involved in development cooperation. For more responsible tourism in development!

Best of the Best

Out of the many great tourism products that we have developed and managed together with our project partners so far, some still stand out! That is why we have set up a special hall of fame for these beacons of responsible tourism.
Also as an inspiration for all those who want to follow this path in the future!

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Responsible Tourism

You have often thought about creating a project or business model for responsible tourism? But you were not sure how to work it out? No problem, we are happy to advise you!

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